Distribution Strategies
TripAdvisor introduces new private sale website dedicated to travel deals
Smarter Travel Media, a TripAdvisor Media Group company, has launched its new private sale website SniqueAway.
Published: 08 Sep 2010
Smarter Travel Media, a TripAdvisor Media Group company, has launched its new private sale website SniqueAway.
According to the company, for the first time, members-only private sale meets crowdsourcing approval; SniqueAway is being described as the first members-only site where each offer is endorsed by the people.
There is no cost to join the members-only service, but an invitation is required.
All qualifying hotels featured on SniqueAway must have earned a minimum four-star rating classification (or equivalent for smaller properties) and four out of five review ratings on TripAdvisor.
Corresponding hotel reviews are shown alongside limited-time, members-only offers providing quick insight into how other travellers view the hotel, making it easy to book a room before they sell out.
Smarter Travel Media says it is applying its strengths and expertise in the travel deals business, its connections, and TripAdvisor Media Group pedigree, to the private sale market.
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