Virgin America creates travel booking microsite for North American flights

Published: 15 Nov 2007

The site will promote travel packages for each of the newly-launched airline's North American flights.

Through its White Label Plus travel service, EzRez built branded sites focused on each specific Virgin America route to deliver consumers the best deals, and targeted access to relevant flights, hotels and vacation packages.

Brian Clark, Vice President - Sales and Planning, Virgin America said with the new sites travelers will be able to quickly find all the travel components they need on a specific route.

"EzRez made this easy to accomplish, by quickly providing the needed booking and packaging technology, all customised to the Virgin America brand experience," said Clark.

Working closely with Virgin America, EzRez developed the custom sites to provide Virgin America customers with access to a complete range of travel components, expanding beyond flights to include hotel, car rental, vacation activities, trip insurance and more. The microsites, utilising EzRez "plug-and-play" technology, will seamlessly interface with Virgin America's existing systems and back-end components and will help the airline increase revenue, streamline multiple component bookings, and maximise customer satisfaction.

"Our web-based solution allows any company to customise and create a branded online travel experience for their geographic, destination or other target customer segment," said John Swanciger, Senior Vice President - Marketing and Business Development for EzRez.

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