What is the average visit duration for visits to online travel sites?

36.78 percent of all visits to the online travel industry went to the top 10 websites for the month of February, 2011, according to Hitwise Monthly Category Report – Travel.

Published: 28 Mar 2011

36.78 percent of all visits to the online travel industry went to the top 10 websites for the month of February, 2011, according to Hitwise Monthly Category Report – Travel.

The report, based on US Internet usage for the month of February, 2011, shared that 46.85 percent of all visits went to the top 20 websites and 69.29 percent went to the top 100 websites.

The average visit duration for visits to the online travel industry was 6 minutes, 52 seconds for the month of February, 2011. This is a minimal increase from last month’s average visit duration of 6 minutes, 48 seconds.

The top 20 websites in the `travel’ online industry for the month of February, based on visits:

The report also listed the most popular search terms for the four weeks ending 02/26/2011, that resulted in traffic to websites classified by Hitwise within the travel industry. For example, the most popular search term was `mapquest’ representing 3.64 percent of all search terms that delivered users to websites classified by Hitwise within the travel industry.


   

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