Distribution Strategies

The European offline travel industry has not grown since 2002. In fact EyeforTravel’s latest research shows the UK offline travel market fell by 5.1% in 2002-2008 and is expected to see a further decrease of 6.2% in 2008-2012.

Published: 18 Nov 2009

The European offline travel industry has not grown since 2002. In fact EyeforTravel’s latest research shows the UK offline travel market fell by 5.1% in 2002-2008 and is expected to see a further decrease of 6.2% in 2008-2012.

Where and how can you sell your products and take market share? Detailed information you need to make fact based strategy decisions.

Bad news? For some maybe… but for those companies selling online its looking great. Our latest research shows that the European online travel industry will continue to grow at a healthy 10% past 2012 and in certain key markets and sectors will overtake offline sales.

In fact for Europe as a whole we predict online sales will continue to grow at a healthy 10% for the near future and in certain key markets and sectors will overtake offline sales.

To make money you need to know what product sales which markets and which channels show real growth.

This comprehensive report will help you understand the incredibly complex European online travel market. It will allow you to pinpoint specific growth opportunities for your travel company. Trends and forecasts differ vastly with each travel product, and in each region. All this information is broken down by sector and market and dealt with in depth across 300 pages of charts and analysis.

This Report includes:

Detailed analysis of which travel products sell best in which countries – both offline and online

Analysis of the online and offline growth trends of different industry sectors across all the major European markets including the new fast growing markets

Advice about in which markets to sell direct and in which to distribute through intermediaries

An understanding of what payment trends and methods you must use when targeting different markets

Information about the travel players you need to partner with to succeed in each market

Download the Executive Summary here (free)

Buy a copy of the report now

Related pages:

Table of contents

List of Figures