Distribution Strategies
Yahoo! India signs deal with Yatra.com
Yatra.com has entered into a strategic advertising partnership with Yahoo! India to promote the portal.
Published: 06 Jan 2010
Yatra.com has entered into a strategic advertising partnership with Yahoo! India to promote the portal.
As a part of this deal, Yatra will be featured as the recommended travel website on Yahoo! India homepage. Yahoo! India will also provide dedicated display advertising inventory to Yatra on its homepage, finance and news sections.
Yatra.com intends to build a formidable online presence, through a combination of display ads, search and as a recommended partner.
“It is a long-term partnership, whereby we will harness the strengths of Yahoo!, the preferred destination of Indian internet users. It will enable us to increase the brand awareness and have a positive impact on our advertising in other online mediums as well,” said Yatra.com’s head - online marketing, Bharat Malik.
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