Distribution Strategies

Airfare tracking and hotel rate tracking service Yapta.com has integrated hotel search results from Booking.com.

Published: 30 Jul 2010

Airfare tracking and hotel rate tracking service Yapta.com has integrated hotel search results from Booking.com.

Using Yapta’s enhanced hotel rate tracking service, travellers can monitor pricing on over 196,000 domestic and international properties and be alerted via email when prices drop.

Yapta mentioned that Booking.com’s hotel inventory “is particularly deep in EMEA markets”. Considering this, the company expects such content to be highly relevant to international travelers looking to track hotel prices on Yapta.

Yapta enables travellers to designate the hotel they are most interested in and be automatically alerted when the rate drops – or when it reaches a desired price point. Yapta checks for the lowest published rate of a tracked hotel and reports decreases to the traveller with a custom email that links them to the savings opportunity.

Yapta launched its hotel rate tracking service in March 2009. To date, Yapta has alerted travelers to more than $350 million in savings.

“Partnering with Yapta not only broadens the distribution of our hotels content, but it also gives travellers a better opportunity to comparison shop and get the best deal on their hotel,” said Jacob Kivett, affiliate sales manager, North America from Booking.com.