Distribution Strategies
Yatra.com targets new markets
Yatra Online Pvt. Ltd. has reportedly launched its operations in the US and the UK.
Published: 01 Sep 2008
Yatra Online Pvt. Ltd. has reportedly launched its operations in the US and the UK.
The Indian online travel agency has taken this initiative to combat the security hazards associated with using international credit cards on their domestic travel portal.
According to Daily News and Analysis, the agency has started a US-specific website that has all the security features to authenticate the transaction through international credit cards.
"We have recently opened office in the UK. However, unlike in India and the US where we started with the B2C model, it is the B2B (business-to-business) positioning that we are aggressively pursuing in the UK market. Our team is approaching agents there and asking them to make bookings for India through us," Ashish Kishore, head of hotel and retail business for Yatra.com reportedly said.
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