Christmas is over and 2014 is drawing to a close. In some of the year’s best quotes we get a flavour the year that was and a taste of what 2015 may hold.

They were tough to choose but here goes…

1. "Budget and value will be come India’s fastest growing sub segment in online travel in 2015"

The rise of the budget conscious traveller is something that Vedanarayanan, Head of Marketing, Stayzilla – and increasingly many others – cannot ignore

2.  "I don’t know whether we would have been able to move as rapidly, or as accurately, without having that kind of intelligence or understanding that the digital world afforded"

It was a terrible year for Malaysia Airlines but it would have been a lot worse without a clear digital plan, says Dean Dacko, Senior Vice President of Marketing for Malaysia Airlines (MAS)

3. "The next frontier in online travel is to be become the brand that users turn to for all their requirements"

Wrapping up the industry in a nice little parcel is something that Josep Bernat, former CRO for e-Dreams ODIGEO and now CEO of Nuk Consultants sees as the way forwar

4. "The industry can look forward to more cost-based marketing and more cost-based rewards"

Wishful thinking from Lennert De Jong, Commercial Director, citizen M

5. "When you create a big data lake, the big question is: how do you go fishing in it?"

Like many others, working out how to catch a big one with big data was top of mind for Expedia’s chief technology officer, Ed Mesrobian and will continue to be in 2015

6. "These days free price competition is what gives customers the best deal and also fills rooms of the best hotels"

Hot Hotels founder Conor O’Connor is happiest in a free world

7.  "A white-label solution would lower the cost and potentially produce a much higher return on investment – in all honesty what Google should be doing"

Jason Antony, Assistant VP for Digital Engagement at the Viceroy Group

8. "We’re reaching totally new markets with this brand that we otherwise wouldn’t be able to reach"

Eva Kiviranta, Visit Finland’sCoordinator, PR Network and Social Media gives a flavour of why gamification is becoming something that travel brands can no longer ignore

9. "Our industry has been notorious for reacting to the decisions of others and following them down a path that may not be the right road to follow"

Scott Pusillo, VP Sales & Revenue Management at Viceroy Groupon why that has to change

10.  "We measure to understand if we are providing our guests with a great experience, regardless of the digital platform on which they choose to engage us"

Joshua Sloser, VP Digital Product Innovation at Hilton echoes what everybody in hotels should be thinking

We look forward to hearing more from you in 2015. Happy New Year from all the EyeforTravel team!