Japan Airlines, RCI and Allegiant: The Journey to Hyper-personalization with a Human Touch

Published on: Dec 2018

How the best in travel profit from hyper-personalization

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The State of Hospitality Distribution: Metasearch

Published on: Dec 2018

Billions of searches and dollars in revenue now flow through travel metasearch companies but many hotel companies are struggling to thrive on the channel. Download this free white paper and learn how to master metasearch.

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The Future of the Online Travel Giants: Ctrip

Published on: Sep 2018

Ctrip is the fastest growing global OTA, the largest online consolidator of travel and accommodation in China, and the third largest OTA in the world after Booking Holdings and Expedia. Read this report to learn about its stratospheric growth and what the future holds for this rising star of online travel.

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Converting the Customer

Published on: Aug 2018

Download this report now to become a conversion king!

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EyeforTravel Europe 2018 Round-up

Published on: Jul 2018

See how Europe’s top travel brands are negotiating the changing travel space through our round-up of our flagship European show

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EyeforTravel San Francisco Summit 2018 Round-up

Published on: May 2018

The San Francisco 2018 summit was all about helping travel industry professionals separate the real from the hype. Check out the Round-up to see where the industry is placing its bets for the future.

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Understanding the Travel Consumer

Published on: May 2018

Understanding who the travel consumer is, how they arrive at your brand, and why they make their purchase is a huge challenge for travel brands. Download this free report to find out how top travel brands are tackling the challenge and using profiling, attribution and analytics to get closer to their customers.

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Driving Intelligent, Interconnected Mobile Engagement Throughout the Travel Journey

Published on: Apr 2018

Your travel brand needs to reach an increasingly mobile traveler and to do so in a smart, linked up way, but do you know how? This free mobile market report will give you the analysis, insight and strategy to become a mobile master.

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German Travel Consumer 2018: Booking Patterns and Trends

Published on: Apr 2018

Learn more about Germany’s unique booking trends with this free report covering digital habits, device usage, lead times, research behaviours and more!

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EyeforTravel Smart Travel Data Summit North America 2018 Round-up

Published on: Apr 2018

Companies with a strong handle on their data have a major edge. They can move first and move faster than their rivals and speak to their consumers in ways that other can’t. EyeforTravel’s Smart Travel Data Summit North America Round-up brings together companies that excel in these fields to give you an insight into the future of data and analytics in travel.

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German Travel Consumer 2018: Outbound and Domestic Travel Patterns

Published on: Apr 2018

German travel consumers are set to spend more than €130 billion on leisure travel in 2018 in a market that is going from strength-to-strength. Download the free report excerpt now to understand the international and domestic travel markets.

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German Travel Consumer 2018: The German Consumer and Travel Market in 2018

Published on: Apr 2018

Germany is Europe’s most important travel market. It alone accounts for 30% of EU citizen’s overnight stays in foreign countries and is the world’s third largest outbound market. Click here for a free report extract giving an overview of the German travel market in 2018

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The Death of Cash in Travel?

Published on: Mar 2018

The way people pay for travel is reaching a new level of complexity. There are now a host of local players offering e-wallets, currency cards, peer-to-peer exchanges, and credit and debit cards, all hoping to compete with cash. Download this free report now to understand how payments are diverging and how you can take advantage of the new environment as a travel brand.

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Digital & Data Strategies for Travel 2017 Round-up

Published on: Jan 2018

What exactly will the travel organization of the future look like? Attendees from around the globe came to EyeforTravel’s Digital & Data Strategies for Travel 2017 summit to find out. Read the free round-up report to see what their conclusions were …

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Can Voice Change the Way We Travel?

Published on: Jan 2018

Voice is the hot investment area for the biggest players in tech at the moment but what do they see and can AI-powered voice services really change a field as complex as travel? Download this free report to find out.

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The Future of the In-Stay Experience

Published on: Nov 2017

Hospitality businesses live and die by their reputations but are accommodation brands really focusing enough on the one moment where they have the guest’s complete and undivided attention: The stay itself? Now, a wave of innovation is giving hotels new opportunities in this space and opening up ways to build relationships. Download the free report now to see how you can take advantage

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EyeforTravel North America Summit 2017 Round-up

Published on: Nov 2017

At EyeforTravel’s largest event it was all about using the leading edge of technology to address the age-old issue of improving the customer experience. See what technologies top brands are getting involved in and the tactics they are using with this report from the heart of the Summit.

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Does Deep Learning Hold the Answers?

Published on: Aug 2017

AI is advancing at breakneck speed and deep learning is at the vanguard. It is allowing researchers to mine data for insights at a much faster and more accurate pace than ever before. Download the report now to understand the implications for travel and how brands are using it to drive value

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The Changing Face of Tours and Activities

Published on: Jul 2017

The race is on to fully connect tours and activities into the digital travel ecosystem and make it the next big growth sector in travel. How will this change the sector, the entire industry, and your business?

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Are Bots Worth the Bother? How Conversational Commerce Can Help the Travel Industry

Published on: Jun 2017

Can natural language processing help travel brand create intelligent bots that can talk, and sell, directly to consumers?

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Aggregating Data Streams for More Effective Revenue Management

Published on: Jun 2017

Revenue managers are facing a data overload: competitor analysis, channel production, distribution costs, booking information, customer data and much more. How can they know where to look, what to get out of their data and how to apply it? Help is at hand as this report will guide revenue managers in data collection, interpreting their findings and building strategies to increase profitability

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EyeforTravel Europe 2017 Round-up

Published on: May 2017

Distribution dilemmas, picking partnerships and chatbot champions – what’s on the mind of the European travel industry? Find out from EyeforTravel’s largest European show.

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EyeforTravel San Francisco Summit 2017 Round-up

Published on: May 2017

Learn how tech is transforming travel with opinions and insight from our San Francisco Summit 2017

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Does Virtual Reality Have a Place in Travel?

Published on: May 2017

Virtual reality could change the way people consumer travel content but are consumers ready to embrace this new technology and is it worth travel brands investing today? This white paper explores market conditions and the business case for virtual reality both now and in the future.

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The State of Data and Analytics in Travel Report 2017

Published on: Apr 2017

What are the big trends, challenges and opportunities being created by data and analytics for the travel and tourism industry? EyeforTravel conducted a global, industry-wide survey of more than 450 travel data professionals to find out …

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EyeforTravel Smart Travel Data Summit North America 2017 Round-up

Published on: Mar 2017

See what top travel data professionals in North America are thinking about and how the industry is being transformed by data and analytics

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Understanding the Travel Consumer´s Path to Purchase

Published on: Jan 2017

This study of real-world travel purchases, alongside detailed behavioural data, will help you to understand the steps consumers go through to arrive at their final bookings

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EyeforTravel Smart Travel Data Summit 2016 Round-up

Published on: Jan 2017

An overview of the best gathering of data professionals in Europe, taken straight from the 2016 Smart Travel Data Summit

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EyeforTravel North America 2016 Post-Conference Round-up

Published on: Dec 2016

All the news and views direct from our flagship North American conference

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Improving the Airline Experience

Published on: Nov 2016

How technology is changing customer experiences and communications

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Mobile in Travel Report Series: Partnerships, Data and Mobile Security

Published on: Oct 2016

Part three of our mobile report looks at the partnerships transforming the mobile travel experience, the systems driving this change and how to ensure the security of mobile sites and apps

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Mobile in Travel Report Series: Perfecting Apps and the Mobile Web

Published on: Oct 2016

Part two of our mobile report series investigates what it takes and costs to make the perfect app and how travel brands can create great mobile-optimised sites

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Mobile in Travel Report Series: The Mobile Travel Market in 2016

Published on: Oct 2016

Part one of our mobile report series looks at how m-commerce is developing in the travel industry and which is better - apps or mobile web?

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Airport 3.0: The Technology and Data Transforming Airport Operations

Published on: Aug 2016

As passengers become more technologically sophisticated and connected, airports must meet this through connectivity, data analysis and better communications

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US Outbound Travel in 2016

Published on: Jul 2016

With US outbound journeys growing by nearly 8% in 2015, this huge market is one of the world’s largest and most dynamic. This white paper analyses the US outbound market from top-down and bottom-up perspectives, providing market sizing and forecasts alongside a detailed breakdown of the consumer segments most likely to travel abroad.

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Cross-Cultural Marketing in a Digital Age

Published on: May 2016

We all know that content is king but how many of us are genuinely living by this? Shockingly, EyeforTravel found that less than half of hotels translate their websites into three languages or more

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Breaking Barriers to Push Notification Engagement

Published on: Mar 2016

Mobile marketing automation platform Leanplum found that 63% of push notifications were being sent at the wrong time. They have explored more than half a billion notifications in order to gather: Operating system open rates; Optimum notification frequency; The best times to reach customers both in the week and on the weekend by geographic region; Strategies to increase the frequency and quality of interactions; Case studies. Join EyeforTravel On Demand now to access the white paper. 

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Smart Translation: How Tech Can Help You Reach a Global Audience

Published on: Jan 2016

Keeping up with a diverse, global market place requires localized content and services. However, travel brands have not always been able to meet expectations as the resources required have been beyond them. Smart tech and cloud computing can now fill this gap, allowing brands to launch more products, in more languages, more quickly.

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Chinese Social Media Landscape 2016

Published on: Dec 2015

A travel brand’s complete companion to operating effectively within the Chinese social media scene in 2016

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Personalizing Through Programmatic

Published on: Nov 2015

Programmatic represents a fundamental shift in the field of not just online advertising but the overall advertising industry. Already, US programmatic display ad spending is expected to rise 59% this year. It is therefore critical to understand and utilize programmatic advertising. This is particularly so in the travel industry, which has huge quantities of customer data and a plethora of touchpoints where companies can use programmatic to influence the consumer’s purchase path. Indeed the growing sophistication of the technologies and data around programmatic advertising is allowing companies to reach out and personalize their advertising down to the individual level in real time. Through consumer research, an industry survey and interviews with leaders in the field, this whitepaper sets out: an introduction into programmatic and how it is changing advertising; best practice in implementing and running programmatic campaigns; how to use programmatic to personalize your marketing.

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Bringing Predictive Analytics to the Hotel Industry

Published on: Oct 2015

In order to use predictive analytics effectively, we need to understand what it is, what are its possibilities for the travel and hospitality industries, and where it can be used. From there, we need to weigh up the challenges of implementing a predictive analytics system and look at ways to overcome business silos – which are detrimental to the collection and sharing of data. We need to understand what data is important, how we can collect this data and what new data sources are available, before moving on to create a coherent strategy that fully optimizes on the recommendations to come out of the predictive analytics process. This white paper will cover all these topics and more, as well as detailing the advantages of using  predictive analytics and the results it can achieve, demonstrated with case studies from hotels already using analytics to good effect.

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EyeforTravel Half-Year Round-Up and Forecast: 2015

Published on: Aug 2015

A comprehensive look at the state of the travel industry, the technology landscape, and economic analysis of the world’s major markets

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Building Customer Loyalty through Behavioral Marketing

Published on: Jun 2015

This whitepaper looks at building customer loyalty through behavioral marketing. Specifically, how you can use technology to understand the profile of your users and how Teletext Holidays, Corinthia hotels and Thai Airways have successfully used behavioral marketing to increase their repeat bookings and loyalty.

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The Implications of the UK’s EU Membership Referendum for the Travel Industry

Published on: May 2015

The impact of the EU referendum on the European and UK travel market

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The Future of Metasearch 2015

Published on: Apr 2015

Strategize for the Metasearch Age

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Five Global Travel Trends that will make 2015 the year APACs inbound tourism takes off

Published on: Feb 2015

2014 was a tumultuous year for travel and tourism in the APAC region. Rapidly falling oil prices and high profile disasters have kept the region in the headlines. But as the region emerges into the Chinese New Year, conditions appear to be growing ever more ripe that will allow APAC to grow rapidly to become a travel destination to be reckoned with.

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The Big Picture in Travel: Six Things to Look out for in 2015

Published on: Feb 2015

An in-depth look at the big topics shaping travel markets across the globe in 2015 and beyond.

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Free case study: How Denihan Hospitality Use Data & Analytics to Drive Loyalty

Published on: Feb 2015

Denihan Hospitality Group owns and operates 14 boutique hotels in New York City, Chicaco, Miami and Washington DC. Each hotel is designed to appeal to specific customer segments and as a result aims to tailor the experience and service to individual needs. Personal customization is vital to ensuring loyalty.

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Free Whitepaper: A Five Point Plan to Winning at Social Customer Care - Lessons from the Airline Sector

Published on: Feb 2015

Whether you work for an airline or not, a lot can be learnt from their approach. So to help you plan your social media for customer service strategy, EyeforTravel has interviewed airline giants American Airlines and Southwest to gain insight into how to win at social customer care.

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Whitepaper: Ritz Carlton´s location-based marketing strategy - free white paper

Published on: Aug 2014

Clayton Ruebensaal, Global Head of Marketing, discusses how they have integrated their "Let us stay with you" campaign throughout their social media & mobile strategies to enhance the guest experience.

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A few Findings from our latest report Mobile in the Hospitality Industry 2014

Published on: Jul 2014

A few findings gleaned from our latest report.

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Effective Revenue Management in the Hospitality Industry - white paper

Published on: Jun 2014

How is hotel revenue management evolving in the face of new technology and changing consumer behaviour

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Western European Online Travel Report 2006

Published on: Apr 2014

A strategic analysis of the Western European online travel market

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Travel Distribution & Marketing Barometer 2011

Published on: Apr 2014

A global survey amongst key travel executives with the aim of investigating distribution and marketing performance and perspectives for the quarter.

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North American Travel Report for Travel Intermediaries 2009

Published on: Apr 2014

The North American Travel Market and its Accomplishments

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North American Online Travel Report for Package Travel Products 2009

Published on: Apr 2014

North American travel has met targets but how has package products performed?

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North American Online Travel Report for Rail 2009

Published on: Apr 2014

North American travel has reached its target. What impact has this had on rail markets?

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North American Online Travel Report for Hotels 2009

Published on: Apr 2014

North American travel reached its estimated trip target, what did it achieve from this?

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European Online Travel Report 2009

Published on: Apr 2014

The European market and how it still accounts for the vast majority of international travel

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Evolution of Travel Retail Report 2010

Published on: Apr 2014

From disruptive environments emerge new ways of doing things.

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Special Report: The importance of User Experience in the Travel Industry

Published on: Feb 2014

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How to build a mobile experience that becomes your customer’s travel companion

Published on: Feb 2014

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Social Media and Mobile in Travel Distribution Report: Online strategies, consumer and industry trends, 2013

Published on: Feb 2014

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Travel Consumer Report, USA, 2012-13

Published on: Feb 2014

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Travel Consumer Report, United Kingdom, 2012-13

Published on: Feb 2014

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Travel Consumer Report, The Netherlands, 2012-13

Published on: Feb 2014

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Travel Consumer Report, Germany, 2012-13

Published on: Feb 2014

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Travel Consumer Report, France, 2012-13

Published on: Feb 2014

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Travel Consumer Report, 2012-13

Published on: Feb 2014

Unique consumer and market insights to make the right decisions to drive success for your brand in the cut throat online travel industry

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