2014: The year that mobile analytics will become...

Feb 7, 2014

Mobile analytics can help drive conversions but brands must be contextual and not too pushy

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Industry Insight

Modern Myths: Six things you should know about ‘big data’

Oct 11, 2013

‘Big data’ and predictive analytics can help companies build a very accurate picture of their customers, allowing them to deliver highly targeted,...

6 emerging European mobile trends to boost sales of your travel product

Apr 22, 2014

With mobile bookings becoming mainstream and roaming charges falling, could 2014 be the year of in-trip services? Pamela Whitby looks to the latest...

How two brands are using geo-location to optimise the mobile experience

Apr 7, 2014

The integration of geographical intelligence into mobile offerings may not be new but remains central to delivering a tailored user experience,...

Intelligence Brief

4 travel industry takeaways from Mobile World Congress

Mar 13, 2014

In early March, 85,000 mobile executives from across the world gathered in Barcelona for a week of mobile innovation and merriment. EyeforTravel’s...

Top 10 stories of 2014 that you might have missed

Feb 26, 2014

January and February can be hectic months so here are the most-read stories on EyeforTravel for you to catch up on

Executive Viewpoint

Smooth mobile experiences - inclusive of payment and checkout

Mar 26, 2014

Keith Swiderski, Director, Mobile & Emerging Channels, Strategy & Development, Wyndham Hotel Group highlights what a good mobile experiene is and how to develop further

How one mobile-only startup tackled rate parity agreements

Mar 19, 2014

After hotel partners received threats from a big OTA, mobile-only startup HotelQuickly decided to form a closed user group

Next big thing in attribution: tracking the person not the device

Mar 18, 2014

When it comes to attribution measure your success against the person and not just the channel

Press Release

How to build a mobile experience that becomes your customer’s travel companion

Feb 12, 2014

A mobile experience case study - To access the report click on the image below.

Mobile savvy solutions line up for the innovation prize

Feb 13, 2014

EyeforTravel is looking for best mobile travel solution that delivers on all fronts, but which one stands out? Let the voting begin

The Weekly Eye: Virgin to trial Google Glass, Skyscanner soars

Feb 13, 2014

Feb 5 – Feb 11: Virgin Atlantic and Glass, Skyscanner boost turnover, When search met science fiction, Mad for meta and more….our pick of the week’s...