Best Western International has introduced its mobile offerings with the unveiling of its free iPhone application, titled “Best Western to Go.”
Published: 24 Dec 2009
Best Western International has introduced its mobile offerings with the unveiling of its free iPhone application, titled “Best Western to Go.”
Features include:
The company plans to introduce multiple upgrades to its iPhone application throughout 2010, as well as introduce applications for other mobile platforms including Blackberry and Android.
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Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta