Mobile and Technology

British Airways says the introduction of dynamic packaging on ba.com has been a huge success with online holiday bookings up by 56 percent on last year.

Published: 28 Jun 2010

British Airways says the introduction of dynamic packaging on ba.com has been a huge success with online holiday bookings up by 56 percent on last year.

The new technology, introduced last year, allows customers to buy flight+hotel or flight+car packages in one booking.

Claire Bentley, managing director BA Holidays, said, “We have tailored our expanded range of 3, 4 and 5 star hotels to meet all our customers' needs as well as increasing our range of all-inclusive properties by 70% to meet demand.”

"Although there is still strong early booking demand for peak holiday periods such as Easter, half term and Christmas, the new technology has enabled us to meet increasing demand for late deals with a considerable shift to customers booking a break less than seven days before departure,” said Bentley.

The number of hotels and resorts available has increased to more than 6,000, including major global brands such as Accor, Best Western, Fairmont, Hilton, Hyatt, InterContinental, Marriott, and Starwood, as well as small independent hotels. The exclusive partnership with Avis, BA's car rental provider, has led to a surge in fly drive holidays. The range of sightseeing on ba.com has also increased, from more traditional city tours to unique experiences.

The airline plans to enhance the offering with improved destination guides, by improving product range with the addition of boutique and character hotel options and calendar selling - enabling customers to find the best deals by offering alternative travel dates.