eMarketer stated today that online video advertising spend will pass the $1bn mark by 2010. After 2010, the tipping point will have been reached meaning huge investment will increase year on year. The two major factors are: more trusted video content and large advertisers recognising the scale and opportunity.

Published: 24 Sep 2008

eMarketer stated today that online video advertising spend will pass the $1bn mark by 2010. After 2010, the tipping point will have been reached meaning huge investment will increase year on year. The two major factors are: more trusted video content and large advertisers recognising the scale and opportunity.

Despite the fact that online video spending currently only accounts for 2% of total online ad spend, by 2013 this figure will reach 10%. This means that by 2013 total internet video ad spend will reach that of television making it imperative brands harness the online channel for their video ads.

The travel industry has been leading other industries in how it leverages rich media with consumer facing sites becoming richer and richer to attract and retain the online travel consumer. Video has also been reported as increasing conversion rates by up to 30%. But as online video moves from being the exception to the norm more innovative marketing and spend will be required.

For complete advice and information on how to source, implement and use online video to maximise your sales come along to EyeforTravel’s Online Content and Conversion Strategies conference taking place on 13th November during World Travel Market at London’s ExCel. For more information please go to www.eyefortravel.com/wtm/content.