EyeforTravel launch The School of Mobile...

The travel industry has just told us that with a better understanding of mobile markets, technology and best practice, they're ready to invest. In fact, 30% (of over 800 travel companies) have informed us they're going to be investing in "mobile" for the first time in 2009.

Published: 21 Jan 2009

The travel industry has just told us that with a better understanding of mobile markets, technology and best practice, they're ready to invest. In fact, 30% (of over 800 travel companies) have informed us they're going to be investing in "mobile" for the first time in 2009.

It's also worth noting that nearly three quarters of these 800+ companies we spoke to believe that mobile will become an increasingly important element of their digital strategies. Quite simply, the next couple of years are going to be the take off for mobile in travel ... and they're preparing.

In response, we are launching The School of Mobile, a two-phased project, aiming to educate and inform the travel industry about the integration of "mobile" into their strategies.

Phase One

Mobile Technology in Travel Report

EyeforTravel Research is pleased to be releasing the first ever in-depth report on mobile technology, the travel consumer and the travel industry. This brand new cutting edge research aims to provide the inspiration and education necessary for mobile strategies to become a reality in 2009 and beyond.

We're researching the mobile markets, travel consumers and current industry activity. We're identifying the challenges that need to be overcome, highlighting the opportunities and talking about the mobile technology solutions available to make this happen.

We launched the start of this research in November in association with the World Travel Market, and we'll be publishing the first report in February 2009. This report will focus on planning mobile in travel strategies. 2 more reports will follow and we will finish

If you would like to receive a copy of the report, you can do so by registering as an EyeforTravel Research Advanced Member (currently free for 12 months). To register now, click here.

Please note free reports are only available for the travel industry. In order to finance this educational process we will be charging a fee for all tech companies, consultants and media companies.

Phase Two

The Mobile Zone @ EyeforTravel's Travel Distribution Summit Europe 2009

In Phase Two of the School of Mobile, we'll move from information about planning and understanding mobile in travel on to practical and interactive seminars. These seminars will take place in the Mobile Zone located within the Travel Distribution Summit Europe exhibition area and will be open to all visitors to the event at no cost (last year over 1800 people attended).

EyeforTravel Research will be presenting their latest mobile research at intervals throughout the day in the Mobile Zone. Included in this, there'll be loads of new and invaluable statistics, trends and industry insight revealed.

If you provide mobile technology solutions and are interesting in being involved contact Tim Gunstone on +44 (0) 207 3757557 and tim@eyefortravel.com

The Sound of Data came on board to help us fund this educational process. The Sound of Data delivers mobile travel solutions that create new revenues and/or decrease operating costs for its clients. The Sound of Data manages one of Europe’s largest platforms for managed voice, SMS and mobile (internet) applications, processing more than 10 million customer interactions per month for OTA’s, TMC’s, airlines, customer care centres, retail and broadcasting companies. To find out more click here.

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