VisitBritain, the national tourism agency, has introduced a free mobile application.
Published: 26 Mar 2009
VisitBritain, the national tourism agency, has introduced a free mobile application.
The mobile application, mobiEXPLORE UK, is free to download via visitbritain.com/mobile and is part of VisitBritain’s campaign to promote Britain as a leading tourist destination and capture its online audience.
mobiEXPLORE UK contains interactive maps, London tube map, sights description, list of pubs, restaurants and hotels, sport & spa centers, shopping advice, weather forecast, events notifications etc.
The application covers Northen Ireland, Wales, Scotland and England.
As part of the partnership, VisitBritain is supplying the mobiEXPLORE UK application with its events and destination guides along with attractions and accommodation info.
Related links: Mobile, VisitBritain, Travel Guide, Accomodation
Ends
Facebook flop, Delta debacle, Business boost for Easyjet, Asian movers and more
Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta