Mobile and Technology
Frontier implements an integrated auto rental platform across its direct channels
CarTrawler will provide an integrated auto rental platform across Frontier’s direct channels. The solution was brought live using the Datalex Travel Distribution Platform.
Published: 18 Jan 2010
CarTrawler will provide an integrated auto rental platform across Frontier’s direct channels. The solution was brought live using the Datalex Travel Distribution Platform.
With this implementation, Frontier’s customers will be able to access a rich mix of all the top US rental car brands across all airports served by Frontier across all online touch-points as well as in the airline’s customer contact centre.
Following on from Datalex’s deployment of Frontiers’ AirFairs product, the distribution platform has enabled the dynamic packaging of car rental options within the booking flow.
Having already integrated insurance into Frontier’s booking flow, the cross-sell of car hire enhances the customer value proposition, while maximising revenues for Frontier, said Datalex’s CEO Cormac Whelan.
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