GuestCentric Systems has completed a $4 million round of institutional financing led by new investor InovCapital, participated by Turismo Capital and all its major seed investors.
Published: 14 Jul 2009
GuestCentric Systems has completed a $4 million round of institutional financing led by new investor InovCapital, participated by Turismo Capital and all its major seed investors.
The company is emerging as a challenger to traditional hotel software companies by providing e-Commerce optimisation features in a Software-as-a-Service model.
The GuestCentric platform serves independent hotels, enabling them to offer their customers a personalised experience and help them in booking directly with the hotel.
The closing of the Series A round follows GuestCentric’s product introduction in 2008 and the rapid growth of its customer base during the past six months, showing an unprecedented 100% customer success ratio of free trials performed in 2009.
Facebook flop, Delta debacle, Business boost for Easyjet, Asian movers and more
Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta