Gullivers Travel Associates (GTA) and Octopustravel have awarded SDL International a $400,000 strategic contract to pro

Gullivers Travel Associates (GTA) and Octopustravel have awarded SDL International a $400,000 strategic contract to provide technology solutions and enable the delivery of their travel products in 11 languages.

Published: 28 Nov 2006

Gullivers Travel Associates (GTA) and Octopustravel have awarded SDL International a $400,000 strategic contract to provide technology solutions and enable the delivery of their travel products in 11 languages.

“We are a global business delivering a wide variety of travel products to our clients around the world, every day of every week”, says Kurt Ekert, senior vice-president and general manager of GTA Americas and Octopustravel Worldwide. “Operating on a global basis requires agility and consistency of brand. With SDL’s global information management solution we have significantly cut the time and cost it used to take us to publish our product information in multiple languages, together with the knowledge that our messaging is now consistent across our channels.”

GTA and Octopustravel selected SDL International’s Translation Management System (TMS) having conducted a detailed competitive benchmark.

According to an official release, SDL TMS was chosen due to its capabilities in automating the complex processes involved in creating, maintaining and re-using multilingual content. The solution seamlessly integrates with the in-house content management system, allowing automated handling of all localisation processes when content updates are made – ensuring content is stored once, translated once and used many times.

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