Mobile and Technology
Helping travellers plan trips using advice from like-minded bloggers
RealTravel.com has chosen Exalead CloudView to deliver a “smart” search- based application designed specifically for the travel industry.
Published: 27 Nov 2009
RealTravel.com has chosen Exalead CloudView to deliver a “smart” search- based application designed specifically for the travel industry.
The travel site, which helps travellers plan trips with advice from other travellers provided in both hotel reviews and travel blogs, identified a need for a search solution that could effectively integrate traditional travel data with unstructured web information.
The solution will enable Real Travel users to evaluate their travel options against other peoples’ experiences found on travel blogs. Semantic technology will be used to find travel experience blog posts that are relevant to people planning travel.
“We see an emerging need to match highly customised bundled travel services to users depending on their real time needs thus, improving the value transaction for both the travel customer and supplier,” said Paul Doscher, CEO of Exalead.
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