How to optimise the workhorse of the multichannel environment

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In an increasingly mobile world, email remains a crucial tool for marketers to engage with customers.

What you put in your emails is not something you should do lightly. In this webinar, broadcast on EyeforTravel.com last week, we hear how to optimise email in a mobile world from three experts: Dwight Sholes, Principal, Sholes LLC
- Anna Maria Addesso, Senior Manager Market Research and Development, Apple Vacations
and Casey Swanton, Director of Response Consulting, Return Path.

 

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