A US startup that helps hotels boost occupancy while delivering savings has found that innovating in the mobile space is a worthy exercise

If there is one word to describe Stayful’s target customer that word is ‘spontaneous’. It’s for this reason that this US-based online hotel market place for boutique hotels is for bookings within 30 days of arrival.

“The millennial generation tends to act far more spontaneously,” says Roberta Seiler, Stayful’s VP...