Identifying travel habits based on the type of phone one carries

A study has indicated that 14 million hours per year are spent searching for flights while at work, and Blackberry users spend 38 percent more time searching for flights during working hours than either iPhone or Android users.

This has been shared by Cheapflights.co.uk, based on its survey (featuring 700 people) and its user search data. The company took an initiative to identify travel habits based on smartphone brands. The company assessed the preferences of the users of different brands by comparing Blackberry, iPhone and Android Phone users.

Source: Cheapflights.co.uk

“It might seem like just a bit of fun, but, in an age where people are so brand driven, the type of mobile you carry truly does provide an insight into aspects of your personality when it comes to tastes, habits, likes and dislikes," says Nadine Hallak, Travel Expert for Cheapflights.co.uk. “We took this thinking a step further and applied it to travel related topics and behaviour, which enabled us to determine the type of traveller a user is based on the mobile phone they carry.”  

Findings:

·    Of the three different mobile personalities, Blackberry users appeared to be the biggest spenders with a whopping 50 percent of them more likely to go splash the cash in a jet set holiday destination like Marbella.

·   Meanwhile, iPhone users’ destination choices showed them to be the bigger risk takers with a love of shopping and romance. The results showed they are twice as likely to go gambling in Las Vegas than Blackberry users and four times as likely as Android users and 10 times as likely as Blackberry users to have a romantic break in Paris. They’re also seven percent more likely to travel for a dirty weekend than Blackberry users.

·   However, when it comes to general adventure, Android users came out on top highlighting New Zealand as one of their favourite destinations. They’re also the techiest of the bunch being 50 percent more likely to visit high-tech Tokyo than the remaining two types.

·   While iPhone users have a big appetite for fun, risk and romance, it would appear they have an almost equally big appetite for work as they were 17 percent more likely to take calls from work while on holiday compared to 12.9 percent for Blackberry users and only 7.5 percent for Android. However, iPhone and Blackberry almost tie when it comes to doing work while on holiday at 27.4 percent and 27.2 percent, respectively, with Android at 18.6 per cent.

·   When it comes to dining out, Blackberry users were a bit tight on spending from their own pocket being 3.9 per cent more likely to buy their partner dinner on their business expenses compared with iPhone users. They were also the least likely to take their partner on a business trip.

 

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