Mobile and Technology

InterContinental Hotels Group (IHG) says it has become the first global hotel company to offer bonus loyalty points to customers who “check in” at IHG hotels on location-based social media networks.

Published: 26 Jul 2010

InterContinental Hotels Group (IHG) says it has become the first global hotel company to offer bonus loyalty points to customers who “check in” at IHG hotels on location-based social media networks.

According to IHG, Priority Club members who become Topguest members will now be awarded loyalty points with each geolocation check-in at any one of its more than 4,400 hotels across the globe. Topguest gives travellers real loyalty programme points and travel rewards for check-ins on all major geolocation applications, automatically.

Topguest is a new platform that gives travellers loyalty points and rewards for “check-ins” on all major location-based-services (LBS) applications, including Foursquare, Twitter, Gowalla, Yelp, Loopt and Google Latitude.

IHG is the first global hotel company to partner with Topguest.

With each “check-in” on any major LBS application, members will receive 50 Priority Club points, up to 50 points per day. Points will be deposited into members’ Priority Club Rewards accounts within six weeks of the check-in. Priority Club points can be redeemed for rewards such as hotel stays, flights, or dining and shopping certificates.