Light the Way: Calling all Mobile in Travel Innovators!

Is your company making waves in mobile? EyeforTravel is seeking to encourage and reward those travel brands which are investing valuable time and resources to drive forward successful mobile strategies.

This is because we recognise that by doing so those brands will undoubtedly pave the way for others to follow.

While there has been a slight increase in the number of travel brands which have a mobile friendly website (46% of travel intermediaries and 50% of travel suppliers now have a mobile website according to recent EyeforTravel research), the travel industry still lags behind in terms of implementing mobile strategies.

Smartphone adoption is rocketing yet investment by travel companies in mobile is inadequate if they are to meet the future demands of consumers. Many companies fear the costs involved in investing in mobile despite the fact that some brands such as global hotel giant IHG are citing impressive results, not least 10-fold increases in mobile revenues over a 12-month period.

Indeed, the costs of not having an adequate mobile strategy in the future could be greater than investing right now.

If your travel brand is investing time and resources to drive forward a successful mobile strategy then we want to hear from you.

EyeforTravel’s 2nd annual Mobile Innovation in Travel Awards will take place in San Francisco, March 18 and consist of the following award categories -

•Best Mobile Travel App

•Best Mobile Website

•Best Mobile Strategy

•Best Mobile Solution

Nominations are being accepted until January 31st after which voting will take place online. Eight lucky finalists will be invited to pitch their case studies in front of a live audience.

For further details and to nominate your brand click here

For all enquiries please contact:

Gina Baillie GM EyeforTravel Ltd. gina@eyefortravel.com US: 1.800.814.3459 ext. 7197 International: +44(0)207 375 7197

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