Lufthansa has introduced a new social networking application for frequent flyers called MemberScout.
Published: 09 Mar 2010
Lufthansa has introduced a new social networking application for frequent flyers called MemberScout.
The airline shared that MemberScout is a new iPhone and soon to come BlackBerry app, allowing Miles & More members to communicate with others on the move to exchange travel experiences, ask others for tips and inside knowledge, and profit from their travel expertise.
Miles & More members can use the application to find out on their smartphone if others are online and ask them questions.
Users can see who else is nearby to arrange a spontaneous meeting or find out whether they are interested in sharing a taxi to save travel expenses.
The application can also be used to check out offerings from Lufthansa partners at a user’s actual destination.
It can be downloaded in German or English free of charge by Miles & More members from the Apple App Store or in the BlackBerry App World.
The airline stated that Frequent travellers, Senators and HON Circle members will receive the apps in the look and feel of their frequent flyer status.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta
After years of talking about it, the decade of the mobile is finally here. Many people already have a smart phone but tablet use is rising rapidly. While they may both be mobile, there are some clear differences between how people use the two devices. EyeforTravel’s Pamela Whitby identifies five tips for tablets that travel brands should be thinking about.
Interview: Last week in an interview with the Wyndham Hotel Group we considered the impact and meaning of emerging mobile booking channels on hotel revenue management. EyeforTravel’s Ritesh Gupta also spoke with Jared Simon, co-founder and COO of pioneering mobile app HotelTonight on the same topic. As expected he offers a very different perspective.