Travel Distribution Summit Europe 2012

April 2012, London, UK

Europe's Biggest Online Travel Conference attended by over 1000 senior travel executives. More deals are signed, more knowledge gained and more strategies set at this event.

Marriott International’s mobile app now available in five languages

Marriott International is now offering its mobile app for iPhone, iPod touch, and Android devices in Chinese, Spanish, German and French.

First introduced in English three months ago, the app has already been downloaded more than 500,000 times.

The company also announced the launch of its all new “app-like” Marriott mobile website in Chinese, Spanish, German and French, as well as English, that can be accessed from any web-enabled mobile device.

“As the Marriott International portfolio of hotels expands and diversifies worldwide, we are putting a premium on investing in our eCommerce channels, including mobile,” said Shafiq Khan, senior vice president, eCommerce for Marriott International.

The tools enable time-crunched travellers to quickly find nearby hotels, book a room, check their upcoming reservations and get details about their hotel, including photos. With the app and mobile website, travellers can also enroll in Marriott Rewards, check their point balance, and even find out what’s happening in the local area.

Earlier this year, the group shared that through June of this year, Marriott’s mobile website averaged nearly 2.6 million visits a month and $21 million in property-level revenue a month, which was more than three times the volume compared to the same time period from the year before. “We know that more than half of hotel reservations made using mobile devices are for same-day stays. This shows how rushed mobile travellers are; speed and choice are critical,” Khan said then.

Marriott’s mobile app for smartphones and its upgraded mobile website were developed by Kony Solutions.

The group’s mobile website and apps are hosted and managed by AT&T.

Related Reads

comments powered by Disqus