Omniture, Inc. has released the latest version of Omniture SiteCatalyst that advances mobile analytics capabilities businesses need to increase the performance of mobile marketing campaigns.

Published: 28 Jul 2008

Omniture, Inc. has released the latest version of Omniture SiteCatalyst that advances mobile analytics capabilities businesses need to increase the performance of mobile marketing campaigns.

Omniture, an online business optimisation software, shared that its mobile analytics provides business insight to optimise mobile site design, content, marketing campaigns and user experience for the mobile Internet visitor based on attributes such as their device type, location, video and audio formats.

As a result, mobile marketers can provide a better experience driving loyalty, brand and conversion.

"More than ever before, consumers are using mobile Internet devices for shopping, banking, travel, news and entertainment," said Bob Nieme, CEO, Adversitement, a Netherlands-based e-marketing optimisation consultancy. "We are actively consulting with our clients to seize the growing mobile Internet opportunity. By using mobile analytics to know and understand what mobile audiences want, our clients can optimise their customers' online experience."

According to mobile industry research, worldwide shipments of smartphones are expected to grow from 164.7 million units in 2008 to 363.2 million units in 2012 (IDC). Research firm Gartner expects worldwide mobile advertising spending to increase from $1.7 billion in 2007 to $12.8 billion in 2011.

"We believe the mobile Internet market is the fastest growing channel today and is expected to be one of the largest ever," said Josh James, CEO and co-founder, Omniture. "Savvy businesses are using the mobile channel to create a unique Internet experience that meets or exceeds the PC Web experience. As mobile visitors make up a larger share of the online audience, we believe mobile analytics will play a more integral role in capturing market share and gaining a competitive advantage."