Mobile and Technology

Over the last 3 months EyeforTravel research indicates that the travel industry’s love affair with apps is waning. The industry is investing more in mobile websites than Apps. Only 8% of the big travel companies (those spending between US$51 to US$100 million on marketing) do not have a mobile site whilst 25% do not have a mobile application.

Published: 27 Apr 2011

Over the last 3 months EyeforTravel research indicates that the travel industry’s love affair with apps is waning. The industry is investing more in mobile websites than Apps. Only 8% of the big travel companies (those spending between US$51 to US$100 million on marketing) do not have a mobile site whilst 25% do not have a mobile application.

Interestingly those that have invested in these channels report a similar success across both apps and mobile web with 42% seeing an increase in traffic from both apps and the mobile website. This would suggest it’s the higher costs related to app building that is slowing investment.

The cost of mobile marketing seems to be hindering the smaller travel companies. Over 67% of travel companies with a marketing budget of less than US$400K are not yet tracking and recording traffic and bookings from mobile browsing or apps. With lastminute.com reporting a 400% growth in mobile browsing in 2010, tracking is obviously key.

These stats come from our exclusive new report, the “Travel Distribution & Marketing Barometer”. It is due to be published this 10-11 May. It will be available for free to all attendees of the Travel Distribution Summit (both Conference attendees and free expo visitors).

Click here to sign up for the free expo and seminars http://events.eyefortravel.com/travel-distribution-summit-europe/worksho... All you have to do is turn up to the event with a memory stick to download your copy of this report!

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The Travel Distribution & Marketing Barometer is original research, covering all the major travel markets and is packed full of useful stats, trends and analysis that shows you:

• What travel distribution channels are growing
• Which channels are shrinking
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• What sectors of the travel industry rely on which channels
• Which social media site works for your product

It’s going to cost you Euros 395+Vat if you don’t collect it at the summit, so register today and we will see you this 10-11 May at the world’s biggest meeting place for online travel executives.