ITA Software has launched its airfare shopping mobile app, OnTheFly, for the Apple iPhone and iPod touch.
Published: 29 Jul 2010
ITA Software has launched its airfare shopping mobile app, OnTheFly, for the Apple iPhone and iPod touch.
Airlines and travel distributors can license and integrate OnTheFly into their branded mobile products and booking platforms to take advantage of this new sales and service channel.
Travellers can also download the shopping-only version for free from the App Store. Mobile applications for BlackBerry and Android platforms are planned for later in 2010.
OnTheFly enables users to easily shop for optimal airfares for any itinerary in the world, according to the company.
Built on QPX, ITA’s airfare pricing and shopping engine, OnTheFly offers the same comparison shopping features used by many travel companies and by ITA’s Matrix airfare search application at http://matrix.itasoftware.com.
Specific features include:
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta
After years of talking about it, the decade of the mobile is finally here. Many people already have a smart phone but tablet use is rising rapidly. While they may both be mobile, there are some clear differences between how people use the two devices. EyeforTravel’s Pamela Whitby identifies five tips for tablets that travel brands should be thinking about.
Interview: Last week in an interview with the Wyndham Hotel Group we considered the impact and meaning of emerging mobile booking channels on hotel revenue management. EyeforTravel’s Ritesh Gupta also spoke with Jared Simon, co-founder and COO of pioneering mobile app HotelTonight on the same topic. As expected he offers a very different perspective.