Progress Software has announced the launch of what is being described as the air travel industry’s first real-time, location-based social networking solution for frequent flyers.

Published: 23 Mar 2010

Progress Software has announced the launch of what is being described as the air travel industry’s first real-time, location-based social networking solution for frequent flyers.

Launched by Lufthansa, MemberScout enables its users to instantly swap, share or exchange knowledge and ideas.

The application, available as an iPhone and soon also BlackBerry app, was developed by match2blue, the mobile application specialist, using the Progress Apama Business Event Processing (BEP) platform.

Launched in November 2009 to Lufthansa’s Miles & More members in a beta version, MemberScout is an instant information exchange through which participants offer each other help and advice, asking questions and providing information related to destinations and travel.

Benefiting from peer group advice

“Our vision is to help frequent flyers connect with each other to benefit from peer group advice,” said Dr. Torsten Wingenter at Lufthansa.

“Ultimately, it will support engagement with the Lufthansa and Miles & More brand, but is not a sales tool -- we are helping the business community that flies with us to gain the benefits of being in that community, wherever and whenever they need to.”

Dr. Giles Nelson, chief technology strategist at Progress Software stated that location and interest-based social networks are the next-generation for social networking.

Dr. Nelson highlighted the benefit of offering instant, relevant content to specific communities.

“Imagine how essential the service could become to MemberScout members. For instance, you land in Heathrow and see updates on the quickest way into London that morning -- so ensuring you make your meeting -- as reported by other MemberScout members. The possibilities are limitless.”

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