Mobile and Technology
Only 15 pc of airlines have optimised their websites for mobile phones: survey
A survey has indicated that 78 percent of airlines intend to adapt their websites to work on mobile phones by 2012.
Published: 01 Jul 2009
A survey has indicated that 78 percent of airlines intend to adapt their websites to work on mobile phones by 2012.
According to the 2009 Airline IT Trends Survey, 38 percent of respondent airlines do not provide any mobile services as they see no clear business case yet and only 20 percent currently offer mobile phone check-in.
The Airline IT Trends Survey shows that only 15 percent of airlines have optimised their websites for mobile phones.
“Our approach in SITA Labs is to develop a common platform to maximise the use of mobile phones as a travel tool. Our prototype interface works via the mobile device’s web browser, and we ‘mobilise’ rather than simply miniaturise the airline website for the convenience of the passenger eliminating unnecessary content,” said Jim Peters, chief technology officer, SITA.
The company has also announced the creation of a Mobile Workforce Innovation Focus Group to define industry requirements for a common-use context aware platform at airports to boost the efficiency of airside operations and reduce flight delays through the improved provision of mobile solutions to airline and airport staff.
When it comes to airline workforce mobility, the survey shows that 51 percent of respondents plan to deploy data-centric mobile solutions at key hubs, and 37 percent are waiting to do so pending the availability of sufficient wireless access coverage at airports.
The biggest drawback of existing mobile solutions today is the difficulty of adapting them to meet the real-time needs of workers in the airport environment and the cost of deployment. The key to success is contextual information, adapting information delivery dynamically, to completely transform airport business processes especially for key on-the-ground staff such as turnaround dispatch teams and maintenance engineers.
Mobile Technology in Travel Report: The Detail
Mobile Technology in Travel Report: The Detail is the second in the series of EyeforTravel’s School of Mobile reports. This report features 16 detailed case studies from leading travel companies offering advice and illustrating diverse experiences in Mobile.
For more information, click here: http://www.eyefortravelresearch.com/reportsales/record/id/10/id_permalin...
or contact Amy Scarth on +44(0)207 3757545 or info@eyefortravelresearch.com
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