Mobile and Technology
RCI forays into the mobile marketing world
Vacation exchange company RCI has unveiled two new RCI applications for the iPhone digital mobile device that will enable travellers to show friends where they’ve been and where they’re going.
Published: 18 Mar 2010
Vacation exchange company RCI has unveiled two new RCI applications for the iPhone digital mobile device that will enable travellers to show friends where they’ve been and where they’re going.
The new applications will help enhance the trip planning process and allow users to share vacation experiences with their social networks.
Marking its debut into the mobile marketing world, RCI launched the RCI TV application for the iPhone and iPod touch, currently available through the Apple store.
Through this portable version of RCI TV, which is currently available to the general public on RCI.com, users can view a list of featured Destination Channel videos. The application lists all videos with a small thumbnail image, video title and video length in the application navigation. Once users view the video, they can email the video link to a friend or save it for themselves. RCI plans to provide additional functionality and more videos for download in future releases.
Geoff Ballotti, CEO, RCI, said, “From our new YouTube sitewith rich high-definition video which is creating marketing leads for affiliates to these two new Apple applications, which we believe our members will love, we are committed to developing great content and the best social media applications we can to drive member engagement and lower our customers’ marketing costs.”
The company has released its RCI SnapBook application which allows users to capture pictures, videos, voice memos and texts on their iPhone during a vacation, with the application automatically logging when and where the event took place. The assets can then be loaded to RCISnapBook.com where they will be published in either a scrapbook, timeline or map display. At any time during or after the vacation, the user can share their vacation memories with friends or log into the RCI SnapBook portal and add additional assets.
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