Russian airline targets airport express rail as ancillaries via mobile

Russian airline S7 Airlines has introduced a new service for its passengers allowing them to buy tickets on their mobile devices for high-speed Aeroexpress trains between Moscow's Domodedovo Airport and Paveletsky Railway Station.

Published: 22 Oct 2010

Russian airline S7 Airlines has introduced a new service for its passengers allowing them to buy tickets on their mobile devices for high-speed Aeroexpress trains between Moscow's Domodedovo Airport and Paveletsky Railway Station.

The development has emerged as the travel industry increasingly sees the mobile channel to emerge as a significant platform for ancillary services sales as it offers the ability for airlines and travel agencies to push context-sensitive offers to clients.

The new service has been developed by Dublin-based specialist Mobile Travel Technologies (MTT).

According to MTT, S7 is the first airline in Russia to offer mobile booking for rail tickets.

S7 Airlines’ passengers can now purchase Aeroexpress tickets via the S7 mobile website or using the downloadable S7 iPhone App.

“An easy-to-use and simple interface allows the passenger to quickly buy an Aeroexpress ticket independent of the flight ticket. In the future, we are planning to combine the air and train ticket purchases. Whenever a passenger books a flight to or from Moscow, the mobile site and App will automatically offer the customer an opportunity to buy an Aeroexpress ticket,” said Dmitry Chuyko, S7 Airlines’ e-Commerce director.

Once the Aeroexpress trip has been purchased an electronic ticket including barcode is sent to the customer via SMS and email. A paper ticket is not required to board the train.

The ability to purchase Aeroexpress rail tickets is the latest feature to be added to the MTT-powered S7 mobile web and iPhone App.

 
 
 

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