Sojern confirms $7.5 million funding

Travel data and media company Sojern has secured $7.5 million funding to support its growth and expansion. The company, which had recently been awarded a U.S. Patent for providing personalised content, relevant and timely messages and targeted advertising to travellers based on their destination and dates of travel, shared that Industry Ventures joins its existing list of investors.

Existing investors include Norwest Venture Partners, Trident Capital and Focus Ventures.

The company focuses on improving advertiser performance using its unique travel intent data.

One of its offerings, the Boarding Pass application, enhances the overall air travel experience by providing relevant, targeted offers and content through leading air carriers including American Airlines, Alaska Airlines, Delta Air Lines, US Airways and United Airlines.

Sojern’s other product, the Sojern Media Platform (SMP), offers marketers access to proprietary data assets, audience targeting capabilities and unique consumer touch-points to reach and connect with audiences at scale.

Sojern says it is in a position to offer targeted partner data that is not available anywhere else. This data is resulting from its close partnerships with major airlines and key travel organisations. These partners include American Airlines, Alaska Airlines, Continental Airlines, Delta Air Lines, Hawaiian Airlines, United Airlines, US Airways, Carlson Wagonlit, Travelport and Kayak among others.

According to Sojern, in addition to its proprietary data assets, the SMP utilises advanced targeting algorithms and machine learning to provide deep insights on travellers and their behaviours that enable marketers to better reach and connect with their target audiences – and even refine and re-message to maximise campaign results, brand-building and brand-preference efforts.

In 2010, the company was in news for $9 million funding led by Focus Ventures, Trident Capital and Norwest Venture Partners.

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