STA Travel launches a click-to-call mobile ad campaign

Nov 5, 2009

STA Travel has rolled out an iPhone focused advertising campaign to engage its target audience of 18 to 30 year olds and drive calls to its contact centre.

Published: 05 Nov 2009

STA Travel has rolled out an iPhone focused advertising campaign to engage its target audience of 18 to 30 year olds and drive calls to its contact centre.

The campaign enables the company to capture the attention of an on-the-go demographic. STA Travel has deployed a combination of CPC text and tile ads across AdMob’s network of mobile websites and iPhone applications.

The ads publicise flights to New York, Bangkok, Sydney, Hong Kong, Los Angeles and Auckland and the click-to-call function directs consumers straight through to a dedicated contact centre number. Currently focused on UK consumers, STA Travel may extend the mobile advertising campaign to other territories in the future, including South Africa and the Nordics.

Celia Pronto, Marketing Director at STA Travel, said iPhone offers a “tangible call to action and the ideal opportunity to drive consumers directly through to our contact centre”.

The initiative follows a test campaign run in July and August, which STA says generated more than 1,000 calls to its contact centre.

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