Thomas Cook invites customers to voice their opinions

Jun 8, 2009

Thomas Cook has launched a customer ratings and reviews service on its own website.

Published: 08 Jun 2009

Thomas Cook has launched a customer ratings and reviews service on its own website.

The company has taken this initiative to provide a trusted resource for customers researching and booking holidays.

The platform is powered by social commerce technology company, Bazaarvoice.

It was introduced after Thomas Cook recognised that many of its customers were using alternative review sites throughout the research process of booking a holiday. It was therefore decided to offer similar review capabilities on the Thomas Cook site itself.

Russell Gould, director of e-Commerce, Thomas Cook UK and Ireland said: “With this new functionality we are giving our customers a voice online.”

Reviews of hotels can be found by destination, resort or accommodation. Package holiday reviews can be searched for by type of traveller.

Thomas Cook has stated that it has also experienced improved search engine optimisation as a result of incorporating user-generated content on its site.

Read more: user-generated content