Travel Buddy signs deal with England's Northwest

Travel Buddy, a mobile communication company, has secured a mobile deal with five tourist boards covering England's Northwest.

Published: 09 Jul 2008

Travel Buddy, a mobile communication company, has secured a mobile deal with five tourist boards covering England's Northwest.

Led by Visit Chester and Cheshire and supported by the Northwest Regional Development Agency (NWDA) the partnership includes coverage in Merseyside, Cumbria, Cheshire, Lancashire and Greater Manchester.

Visitors can now register for the Travel Buddy service on vistitlancashire.com, visitblackpool.com, visitcheshire.com, visitchester.com, visitmanchester.com,visitliverpool.com and golakes.co.uk.

The deal will see Travel Buddy provide visitors with keywords that can be text to a shortcode (short mobile number) to receive local activities, events, restaurants, clubs and weather forecasts on their mobile.

Travel Buddy has also implemented Cell ID in the UK allowing users to text keywords for local content without registering online. Cell ID tracks the location of the mobile handset enabling Travel Buddy to deliver the relevant content.

A release shared that a marketing campaign is being rolled out to increase the numbers using the service which will start to generate revenues and allow the tourist boards use of the SMS 'Broadcast System' for direct marketing.

Travel Buddy now has proprietary content for over 1200 destinations as well as a Mobile Translator delivered by Java Applet in 11 different languages. Travel Buddy which provides location-based information to holiday makers relevant to their dates of travel and destination, as well as a mobile also provides text message advice and support for the customers of leading travel brands such as Thomson, First Choice and The Co-Operative Travel.

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