Searches for travel agents increased by 137 percent in the second quarter of 2007, according to m-spatial Q2 Mobile Local Search Index 2007. The company charts local searches made on mobile phones.

Published: 27 Aug 2007

Searches for travel agents increased by 137 percent in the second quarter of 2007, according to m-spatial Q2 Mobile Local Search Index 2007. The company charts local searches made on mobile phones.

The Mobile Local Search Index highlights consumer trends, and when compared with results 12 months ago, shows interesting movements in brand popularity over the last year.

The Index highlighted a decrease in searches made for history and culture (down 16 percent), scenic places (down 37 percent) and sports grounds and stadiums (down 32 percent). Conversely, searches for travel agents – as people sought hotter climes, increased by 137 percent.

Mobile phone users played it safe in a wet early summer, as rain-shy consumers made fewer searches for places of interest to spend the day out.

Andy Walker, CEO, m-spatial, said: “The results for Q2 show how unpredictable weather affects what people are looking for, and the poor start to the summer resulted in a substantial increase in people looking for foreign holidays – and a significant drop in people looking to spend days out in the UK.”