Mobile and Technology
Understanding role of mobile in overall communication strategy
Mantic Point is offering a free e-Book related to development of a mobile strategy for travel companies, as the company launches a consultancy service to help airlines, travel agents, and tour operators develop their mobile strategy.
Published: 17 Apr 2008
Mantic Point is offering a free e-Book related to development of a mobile strategy for travel companies, as the company launches a consultancy service to help airlines, travel agents, and tour operators develop their mobile strategy.
The e-book, based on Mantic Point's experience of developing its white-label, mobile, travel concierge service, is available for download here: www.manticpoint.com/eBook.
The e-Book starts by asking: "When and why do travellers want to interact with you by mobile?" It goes on to discuss packaging and promotion of mobile services, how to make money from mobile, and which mobile technologies to target.
Mike Atherton, Managing Director of Mantic Point, said: "Whether it's an online travel agent sending itineraries by SMS or an airline launching a mobile web-site, more and more travel companies recognise that mobile has an important role to play in their customer communications."
Atherton added: "I'd advise any travel company that is starting to look at mobile to spend some time thinking about their strategy first. Don't treat mobile as just a technology project or a tactical exercise. Think about mobile in the context of your overall communication strategy. Then, when you get it right you'll make some money and keep your customer's happy."
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