Mobile and Technology
USA Today focuses on location-based mobile market
USA Today has signed a social media partnership with Gowalla, a location-based social network.
Published: 16 Jun 2010
USA Today has signed a social media partnership with Gowalla, a location-based social network.
USA Today is trying a better way to reach out to its core audience, offering them content while they are in the process of traveling.
Through the Gowalla location-based social network, USA Today will make airport travel easier to manage.
After Gowalla users check-in at any of the nation’s busiest airports, they will be presented with one of three USA Today Travel features:
- “USAToday.com’s online air travel community offers the latest in airline, airport and air travel news.
- USA Today Airport Guides
- USA Today Trips — These trips provide travellers with 8-10 recommended places to visit in 10 U.S. cities.
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