Utell has launched a mobile reservation tool to provide hoteliers with a means to reach potential customers on the move.

Published: 26 Jun 2008

Utell has launched a mobile reservation tool to provide hoteliers with a means to reach potential customers on the move.

According to a release, users visit a microsite (mobile.utell.com), specially designed by Mobile Travel Technologies Ltd (MTT), on their mobile device to view hotel information, images and rates. The reservation process offers real-time booking and provides a secure environment for the transfer of credit card and personal information to guarantee customer reservations. Utell ensures hotels are highly ranked on mobile search pages through a range of SEO activities.

Diana Banks, Senior Vice President Sales and Marketing, Utell, said: "Mobile technology makes booking a hotel on the move swift and safe. There is huge potential in the UK and in developing markets for mobile products to provide hoteliers with a direct link to their potential guests. In China and Korea, two markets currently demonstrating market growth, mobile usage already outpaces desktop computer usage."

Banks added: "Over 100 properties currently benefit from Utell mobile and we continually develop ways for our partner hotels to reach new customers. Mobile technology from Utell complements the range of representation services we offer, including inventory management, technical enabling tools, sales demand generation and a core marketing programme which work together to drive business."