Mobile and Technology
Voting opens for best mobile in travel initiatives
EyeforTravel research has found that 48% of hotel companies and a 62% of airlines plan to increase their budget for mobile in 2012.
According to Google, the number of mobile users researching travel via their mobile device in the US is expected to grow 51% in 2012. It’s therefore no wonder that many travel brands have decided to act fast to position themselves to take advantage of the ability to target customers on the move and not risk leaving them to find their competitors.
Deciding where to invest in mobile for maximum return is a major challenge right now for e-commerce and product development directors. It is a costly decision and there are numerous pitfalls to avoid.
‘We’re seeing numerous brands in the industry launch mobile apps without even considering to also offer a mobile friendly website. It’s important that travel brands understand the wider picture when it comes to mobile and that they realize just how important this channel will be in the near future, ‘ says Gina Baillie, GM, EyeforTravel Ltd.
EyeforTravel is seeking to reward those brands who are investing intelligently in mobile right now and paving the way for the rest of the industry to follow.
‘As an industry we are already falling behind in the mobile space. Those brands that are risking their valuable time and resources now, are helping to drive through mobile innovation across the industry and in our view deserve to be rewarded,’ continued Baillie.
EyeforTravel’s first Mobile Innovation in Travel Awards will take place in San Francisco, March 5th and sees numerous travel brands put forward their mobile apps, websites and overall mobile strategies.
The nomination stage is now closed. Online voting is now active until Monday February 20th. The industry is invited to vote for their favorite initiative here.
The awards will be held as part of EyeforTravel’s Mobile Strategies for Travel conference, March 5-6, an event which is co-located with EyeforTravel’s popular Social Media Strategies for Travel conference (now in its 5th successful year).
For all event enquiries please contact:
Gina Baillie
GM
EyeforTravel Ltd.
London, UK: +44 (0)207 375 7197
US Toll Free: 1 800 814 3459 ext. 7197
Printer-friendly version
Send to friend-
May 23, 2013 - May 24, 2013Novotel West London
-
May 28, 2013 - May 29, 2013Singapore
-
Jun 4, 2013 - Jun 5, 2013Miami
Featured Articles
-
Act now to meet your customer at every stage of the digital journey
Gone are the days when one could talk about how challenging it is to view multi-channel digital data in one place. Today acting on available data and working out dynamic, real-time strategies that push a closer to making a decision must happen in the moment. EyeforTravel’s Ritesh Gupta investigates
-
Focus on social media training for skills and knowledge transfer
As social media has become much more integrated into the business, hotel companies have taken a much more systematic approach to integrating it into their business strategy and corporate culture. For Carlson Rezidor, social may not be a new revenue generator from day one, but training staff in the medium shows foresight.
-
A leaf out of Accor’s book: how to drive direct bookings to €2 billion
French hotel group Accor is aggressively aiming to increase its digital turnover by 45% within the next three years. It is also pushing for two-thirds of sales to come from the direct channel. That seems a big ask so EyeforTravel’s Ritesh Gupta talks to Rémy Merckx, VP e-commerce sales and distribution, Accor about what’s in store