Who will be attending EyeforTravel’s Social Media Strategies for Travel USA conference

Feb 25, 2010

Social media has long been a subject of much debate for the industry. Is it a friend or a foe? Is it here to stay or just a passing fad? EyeforTravel’s Social Media Strategies for Travel USA conference sees leading travel brands gather together to discuss this key issue.

Published: 25 Feb 2010

Social media has long been a subject of much debate for the industry. Is it a friend or a foe? Is it here to stay or just a passing fad? EyeforTravel’s Social Media Strategies for Travel USA conference sees leading travel brands gather together to discuss this key issue.

The event program will move beyond the ‘should we take social media seriously?’ debates and analyze how social media is radically changing the way that travel brands communicate with their customers.

The impressive speaker line up includes ‘C’ level executives from top airlines, hotels and OTA’s. ‘It’s fascinating to see how rapidly social media is evolving. Its incorporation at a strategic decision-making level just goes to show that it is unlikely to be a passing fad. Innovative travel brands are realizing the vast potential to use social media to engage customers, raise brand awareness and enrich the customer experience’ says Event Director, Gina Baillie.

Program highlights include an opening keynote sessions and panel debate on the theme ‘Analyze the advancing social media landscape’ with presentations from Porter Gale, VP Marketing, Virgin America; Virginia Suliman, VP Websites, Hilton Worldwide; Ted Souder, Head of Travel, Central, Google; Jeremy Jameson, Former Corporate Strategist, Southwest Airlines.

Del Ross, VP Sales & Marketing, IHG and Flo Lugli, EVP Marketing, Wyndham Worldwide will address the important issue of setting the right vision, KPIs and strategy for social media initiatives. Facebook will present their views on the much questioned issue of how to achieve the highest return on investment for social media initiatives. The full program can be viewed at http://events.eyefortravel.com/social-media/agenda.asp

Throughout the 2 days, delegates will have the chance to hear tried and tested case studies, to ask questions and network with the top innovators in social media in the industry today.

The ever-growing attendee list includes many leading travel brands and can be viewed here

For full event information, contact:

Gina Baillie
VP Marketing & Events
EyeforTravel
+44(0)207 375 7197
gina@eyefortravel.com