WiFi availability greatly influences hotel selection

Hotelmarketing.com has published an informative report on WiFi access offered by hotels and resorts.

Published: 07 Feb 2005

Hotelmarketing.com has published an informative report on WiFi access offered by hotels and resorts.

It says that they now proffer the most WiFi access via hotspots than any other type of location, and bases this on data recently released by JiWire, a provider of WiFi content and hotspot information.

Hotelmarketing.com claims that more than 16,000 hotels and resorts currently offer WiFi access, and that this figure is up from 9,000 in August 2004, representing a 78% growth in this market segment over the last six months.

It adds that hotspots per location type are as follows:

- Hotels & Resorts: 16,674

- Restaurants: 9,718

- Cafes: 8,842

- Stores/Shopping Malls: 5,566

- Pubs: 4,873

The JiWire survey apparently shows that for 71% of its users the availability of WiFi influences their choice of hotel when travelling. “Both business and leisure travellers have become very sophisticated and expect to have wireless Internet access when they are on the road,” it quotes Kevin McKenzie, Chief Executive Officer of JiWire, as saying.

It appears that the United States has the most hotels and resorts offering WiFi with more than 5,000 locations, followed by Germany and France.

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