Mobile and Technology

MySpace has partnered with Yahoo and Intel to create a "MySpace Widget for TV", which will allow users to interact with MySpace on a new generation of web-connected TVs.

Published: 12 Jan 2009

MySpace has partnered with Yahoo and Intel to create a "MySpace Widget for TV", which will allow users to interact with MySpace on a new generation of web-connected TVs.

As per the information available, the widget is based on a TV application developed by Yahoo and running on devices with Intel's Media Processor chip, which will be included in TVs made by Samsung, Toshiba and other device-makers. Its part of a major effort by the two companies to marry television and the web on a host of new TVs, set-top boxes, and other devices.

"We believe bringing MySpace to the TV will transform the way people think about social networking and provide a seamless experience for users to enjoy MySpace while watching TV," said William O. Leszinske, general manager of Intel's Digital Home Group.

Patrick Barry, vice president of connected TV at Yahoo, said TV "is still top of mind for advertisers", the place where people spend the most time. He said the key to successfully bringing the online experience to TV is to preserve what people love most about the Internet -- openness, choice and personalisation -- without destroying the viewing experience.

"In a lot of ways, these are two different worlds, but we believe that users are increasingly looking for more out of their media platforms."

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