EFT news: Industry Analysis
Virgin gets the taste for premium travellers – but monster monopolies off the menu
Published: 28 Aug 2008 (0 comments)
Virgin Atlantic this week reported a healthy pre-tax profit for the full year to 29 February, at GBP60.9 million, up from GBP44 million the previous year.
"Travel planning process is as sophisticated or as simple as the traveller wants it to be"
Published: 25 Aug 2008 (0 comments)
Social Media in Travel Special: Exclusive with Starwood Hotels & Resorts Online travel researchers use user-generated content (UGC) throughout the buying cycle. In its "Travel Consumer Survey, 2007", JupiterResearch found that 32 percent of online travel researchers who used UGC did so early in their research process while 56 percent used to verify their hotel choices prior to booking.
"Recognise that ancillary revenue is important to an airline's prosperity"
Published: 21 Aug 2008 (0 comments)
Ancillary Revenue in Travel Special Maximising your ancillary return is not just about commissions, products or technology but also your ancillary strategy which should now be at the core of any airlines' business.
Understanding the politics of the BA-AA alliance
Published: 20 Aug 2008 (0 comments)
Fort Worth's Mayor, Mike Moncrief, weighed in last week to support British Airways' proposed operational merger with American Airlines.
Suppliers gear up for direct online sales in Russia
Published: 19 Aug 2008 (0 comments)
Travel Distribution Russia Special Online sales in the Russian travel industry, according to EyeforTravel Research, mainly emerged few years ago. For its part, an airline like Lufthansa says its e-commerce business has been developing a bit quicker than the market in general.
Understanding American Airlines' approach towards ancillary revenues
Published: 15 Aug 2008 (0 comments)
Ancillary Revenue Special Impact on brand is cited as one of the major reasons by traditional carriers' for adopting a cautious approach towards ancillary revenues.
"Russia is rapidly catching up with Internet and web-payment technology"
Published: 14 Aug 2008 (0 comments)
Travel Distribution Russia Special The online travel market in Russia currently accounts only for a small share of the total travel e-commerce pie but it is one segment, which is being tipped to grow aggressively in the time to come.
Evaluating response of ads on social networking sites
Published: 14 Aug 2008 (0 comments)
Online Marketing in Travel Special Aer Arann has run campaigns on YouTube, MySpace, Bebo and eBay over the past few months. Overall, the airline has witnessed limited results compared to the information-based sites.
If you're fighting on price, is there logic in integrating UGC into your business?
Published: 12 Aug 2008 (0 comments)
Social Media in Travel Special Travel suppliers can set up the framework for creation of consumer-generated content via various Web 2.0 applications and features.
"Trust can be built up over years and be lost in a second"
Published: 08 Aug 2008 (0 comments)
CRM in Travel Special Access to data and profile of users is a huge asset in a networking site's arsenal. Because loads of data can be compiled, which can be converted into sales leads.



