Jet Airways has adopted the very latest in Quick Response (QR) mobile code technology to disseminate more information about its products and services to its guests.

Published: 12 Jan 2011

Jet Airways has adopted the very latest in Quick Response (QR) mobile code technology to disseminate more information about its products and services to its guests.

This initiative makes Jet Airways the first airline in India to utilise barcode technology to disseminate real-time information.

The airline has started using QR codes on its website jetairways.com, Facebook posts and from February, JetWings – its in-flight magazine will allow guests access to additional information about the offers and promotions displayed on various advertisements in the magazine. In the second phase, Jet Airways plans to include the quick response barcodes on their eTickets as well.

Jet Airways has collaborated with 3GVision, which will provide the airline with access to its QR code campaign management system, enabling real-time reporting, including approximate response location, time and media type.

QR codes can be read using 3GVision’s i-nigma reader and guests can download the reader on their smart phones in two easy ways:

• On the mobile web - Visit "i-nigma.mobi" on a mobile phone to download i-nigma reader
• By visiting the phone’s application store online and search for “i-nigma”

Once scanned, by pointing the individual’s handset to the barcode, the technology will automatically direct the guest to the mobile internet site, making it easy to navigate through the airline’s editorial content and promotional offers and services.

 
 
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