AirAsia X has so far weathered the global economic crisis as it taps into a customer segment that has not yet stopped travelling, according to its chief executive officer Azran Osman-Rani.

Published: 17 Mar 2009

AirAsia X has so far weathered the global economic crisis as it taps into a customer segment that has not yet stopped travelling, according to its chief executive officer Azran Osman-Rani.

According to a report filed by Reuters, yields for pre-sold tickets through the rest of 2009 are up 20 percent, and the average proportion of seats on each plane -- the load factor -- is up four percent from the year-earlier period.

“You just have to fight harder and scream louder,” he reportedly said, adding his airline lured customers on board with promotional offers linked to major sporting events or concerts.

Osman-Rani said one of the reasons that Air Asia X was doing better was that it targeted consumers who were not looking for the same premium services and comforts one would expect on higher priced airlines such as Lufthansa.

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