Ryanair is reportedly planning to keep fares down by boosting its online ad sales on its website.

Published: 26 Feb 2009

Ryanair is reportedly planning to keep fares down by boosting its online ad sales on its website.

Ryanair has launched a revamped www.ryanair.com and outsourced ad sales to agency Ad2one to generate advertising income from the five billion page impressions that Ryanair.com delivers annually, reported brandrepublic.com.

Nearly all of Ryanair's flights are booked online, which the airline plans to use to bring in advertising from non-travel and FMCG brands.

The ad sales deal will cover the UK before its expansion to the rest of Europe, the report added.

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