Spirit Airlines to increase on-board retail sales

Published: 22 Aug 2008

Spirit Airlines Inc. is to deploy GuestLogix Mobile Virtual Store on its domestic and international flights. The move is part of airline's focus on growing non-ticket revenue and adding customer value in the face of escalating fuel prices.

According to a release, the Spirit deal potentially adds another five million passenger trips annually to GuestLogix's on-board retail platform, which includes wireless handheld POS devices and integrated software services. Airline operators simply pay for the platform access on a per transaction fee basis.

"Adding value rather than substantially raising fares is paramount to our business model," said Spirit CEO Ben Baldanza.

"We are in a better position than any other carrier in the America's to succeed in this volatile environment," said Baldanza, adding that with the GuestLogix solution, the airline can readily adapt its on-board operations to introduce new products and services to secure new revenues.

The GuestLogix Mobile Virtual Store optimises planning and forecasting, facilitates on-board sales transactions and provides rapid intelligence to on-board retail trends to support merchandising, promotions, and logistics. The solution takes all forms of payment, including cash (in multiple currencies), credit cards, loyalty cards, stored value cards, vouchers and coupon sales.

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